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WILLIAMS-SONOMA
DIRECT MAIL AD (SpecAd)

Click on any picture to enlarge the project.

THE CLIENT*

*As a "SpecAd," this company has not been a client of mine

Williams-Sonoma is a consumer retail company primarily providing kitchenware and homegoods.

THE PROBLEM

In this SpecAd I was tasked with creating awareness of Williams-Sonoma's new (fictional) Primo Cookware line, which was being marketed to young adults who are ready to upgrade from their starter kitchen supplies but don't quite have the funds to jump to select cookware lines.

Cookware2.png

THE SOLUTION

Simple and inviting, I made sure to employ tact as I presented the Primo Cookware line as an attainable step-up from the target audience's current set-up.

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