DIRECT MAIL AD (SpecAd)
Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
Williams-Sonoma is a consumer retail company primarily providing kitchenware and homegoods.
In this SpecAd I was tasked with creating awareness of Williams-Sonoma's new (fictional) Primo Cookware line, which was being marketed to young adults who are ready to upgrade from their starter kitchen supplies but don't quite have the funds to jump to select cookware lines.
Simple and inviting, I made sure to employ tact as I presented the Primo Cookware line as an attainable step-up from the target audience's current set-up.