LANDING PAGE (SpecAd)
Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
Cheetos is a popular snack brand readily identified by its cheeky, casual tone.
The basis for this (fictitious) landing page was a giveaway aimed at college students. The goal was to gather as many emails as possible through the doorway of entering a sweepstakes which would provide the winner with a steady supply of Cheetos through the remainder of their college days. I needed to name the giveaway and provide clarity on what it was and why it was worth entering.
Aiming to keep the page casual, to-the-point, and appealing, I started with imagery of the common settings in which a college student would find themselves snacking (or wishing for a snack) and quickly produced the idea of an endless supply of Cheetos meeting them there through the winning of this competition.