BOSTON ORGANICS PRODUCT DESCRIPTIONS (SpecAd)
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*As a "SpecAd," this company has not been a client of mine
Boston Organics is a company that sources local, organic food and snacks to individuals and businesses near them.
I originally produced this project as an additional insert to a sales letter appealing to mid-sized business owners who might be interested in having Boston Organics provide food and snacks for the employees in their office.
This insert, and the assortment of descriptions, was designed to not only give business owners a better idea of what kind of products they could expect to receive if they chose to do business with Boston Organics, but also to entice the reader with simple but inviting descriptions of the different offerings. Keeping it short with poppy adjectives invites the reader to imagine the product without getting lost in loquaciousness.