MAGAZINE AD (SpecAd)
Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
Covergirl is a beauty and cosmetics brand with ads often appearing in fashion magazines.
The goal of this (fictitious) ad was to broadcast the benefits of the new "TrueYou" Match Lipstick, the idea being that it enhances your natural beauty as opposed to painting over it with an artificial color.
I carefully chose verbs that communicated synergy of the product and the wearer's pre-existing beauty (like "magnify" and "enhance,) and stuck with classic adjectives that you want to hear associated with your beauty products (like "gorgeous" and "eye-catching.") A quick descriptor provided clarity without distracting from the visuals of the ad.