SALES LETTER (SpecAd)
Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
Books4You.com is a made-up textbook company which is willing to buy-back old textbooks and provide new textbooks at reasonable prices.
This sales letter was created to be an insert waiting inside any new textbook purchased, informing the reader of the relevant buy-back program and building brand awareness.
I started off by underscoring the relevance of this sales letter and company by highlighting two benefits most college students would be keen to hear: You can get rid of your now-useless old textbooks, and you can earn some money doing it. Bold text and a bracketed section with the benefits presented from a slightly different angle make the letter skimmable and curiosity-provoking for anyone who was ready to flip past it.