Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
Macy's is a well-known clothing store with offerings for men, women, and children.
The (fictional) task set forth was to inform and entice men to take advantage of a Fall sweater sales event meant to increase sales at a time of year that doesn't typically see as much purchasing initiative.
Keeping the important numbers front and center - how much you could potentially save and what dates the deals were available - I kept the email light but pointed, utilizing bold letters to make even a quick skim effective at communicating the main points.