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MACY'S
EMAIL (SpecAd)

Click on any picture to enlarge the project.

MacysEmail.png

THE CLIENT*

*As a "SpecAd," this company has not been a client of mine

Macy's is a well-known clothing store with offerings for men, women, and children.

THE PROBLEM

The (fictional) task set forth was to inform and entice men to take advantage of a Fall sweater sales event meant to increase sales at a time of year that doesn't typically see as much purchasing initiative.

THE SOLUTION

Keeping the important numbers front and center - how much you could potentially save and what dates the deals were available - I kept the email light but pointed, utilizing bold letters to make even a quick skim effective at communicating the main points.

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