Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
Johnson & Johnson's line of baby products, under Johnson Baby, often appeal to the parents who want the comfort of introducing longstanding and respected brands into the care of their children and family.
The (fictional) creative brief given for this email outlined that Johnson's Baby wanted to drive the awareness and sales of their Baby Conditioner by providing a coupon and directing traffic to their website, where parents could learn more about the product
Drawing from the brand tone which often offers the reassurance of carefully formulated products which still deliver great results, I led with the offer being made and followed closely behind with descriptors that illuminated the value of the product.