A-1 MOTOR OIL
Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
The (fictional) company of A-1 Motor Oil provides quality motor oil to those who take their automotive care particularly seriously and are willing to invest a bit more.
The objective was to communicate the specific benefits of this motor oil, to both raise brand awareness and ultimately drive sales.
From the email's subject line to the action button at the bottom, I utilized language appealing to the mindful car owner who isn't just trying to "maintain" a vehicle, but to see its performance and lifespan flourish. This included listing off the oil's benefits from the perspective of "if you aren't caring for your car in these ways, you could be" - a thought-provoking list that positions the product as a solution.