LANDING PAGE (SpecAd)
Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
DoorDash is a booming business connecting restaurants with customers in the comfort of their own homes.
The (fictional) task was to create a landing page for a small-business specific initiative that DoorDash was taking to draw in a greater number of small businesses that were doing well but perhaps a bit skeptical of partnering with a third-party company like DoorDash.
I took two approaches to dismantling any skepticism that may be an obstacle from a small business choosing to partner with DoorDash: First, I led with the concrete benefits in numbers so that they could have their eyes opened to the practical possibilities of this consideration. Second, I spoke to the "is this going to be complicated" reservation possessed by many by clearly stating that the service is both simple to set up and decked out with readily available help along the way.