"THE 4-HOUR WORK WEEK"
MAGAZINE AD (SpecAd)
Click on any picture to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
"The 4-Hour Workweek" is a book that has already seen much success, prompting the release of this updated edition.
The (fictional) problem was communicating the value not just of the book, but of this newest edition and its specific offerings. In this way, it is an advertisement meant to cater to both those who already knew about the book, and those who had never heard of it.
I started with a visual to grab the audience's attention and prompt reflection on the book's topic before quickly communicating the point: Even if you thought you knew this book, there is more to discover. Bullet points shell out helpful information in bite-size pieces so that the reader can graze the benefits without having to commit to a full synopsis.