BANNER AD (SpecAd)
Click on the pictures beneath the text (not within the automatically rotating slideshow) to enlarge the project.
*As a "SpecAd," this company has not been a client of mine
ABC Toys is a fictional toy company focused on educational toys for young children
The aim of this undertaking was to raise brand awareness and drive traffic to the business's website. The requested medium was a digital banner ad that would rotate through 3 different frames all communicating the same thing without being redundant.
Focusing primarily on the headers, I chose 3 variations of the same idea: Your child's cognitive development can be aided by intentional play. The verbs were chosen with careful consideration of what words lend themselves to the idea that a child, while maintaining the simplicity and fun of being a child, can still benefit from conscious attention to nurturing little minds. I kept the benefit and call to action consistent on each slide so the reader could have clarity on the primary point being communicated regardless of which frame they happened to see.